Associate Professor Angela R. Dobele is an academic research professional with a passion for word of mouth marketing (wom), from traditional face-to-face through to social media and electronic wom. Her research interests extend to marketing education and education issues including academic workload and student performance.

Associate Professor Angela R. Dobele is an experienced quantitative and qualitative researcher. In the field of wom she has contributed to the understanding of the key drivers of positive wom and the organisational strategies that facilitate it. She is currently developing a framework to assist commercial marketers improve the effectiveness of their online and interactive marketing communications: building on co-creation and collaboration to communicate with loyal and passionate community members.

In the field of education Associate Professor Angela R. Dobele is currently working with Griffith University's Professor Sharyn Rundle-Thiele to develop an understanding of the full impact of ERA and the differences in academic workload and performance on promotion.

Associate Professor Angela R. Dobele has developed strong links with industry with a commitment to bridging the relationship between marketing practitioners and academia. Her current industry contacts include tourism, independent music, life insurance and blood donation.

View Associate Professor Angela R. Dobele's Curriculum Vitae


Qualifications

  • Graduate Certificate in Tertiary Teaching and Learning, RMIT University (2008)
  • Doctor of Philosophy (Marketing), "Positive Word-of-Mouth Referrals", Southern Cross University (2006)
  • Master of Business (Marketing), Queensland University of Technology, Brisbane (1999)
  • Bachelor of Business (Marketing), Central Queensland University, North Rockhampton (1994)

Work History

  • 2017 - Present Associate Professor of Marketing, RMIT University
  • 2014 - 2016 Deputy Head, Research & Innovation, RMIT University
  • 2008 - 2013 Senior Lecturer of Marketing, RMIT University
  • 2007 - 2008 Senior Lecturer, Central Queensland University
  • 2001 - 2006 Lecturer, Central Queensland University
  • 1999 - 2000 Associate Lecturer, Central Queensland University

Core Competencies

  • Research and publications
  • Course development
  • Presenting course information
  • Management of staff
  • Community engagement
  • Presenting research

Membership Affiliation

  • Australian and New Zealand Academy of Marketing, conference member 2003 - current
  • Australian Institute of Marketing, Associate Member, member 2005 - 2007
  • Australian and New Zealand Academy of Management, conference member 2005 - 2007

Award Recognition

  • Team Learning and Teaching Award: Team: MKTG1105 Interactive Marketing - Dr Angela Dobele, Dr Kevin Argus - RMIT; Mr Stephen Handley - miPlan; Mr James Jackson - Out of the Box Solutions (2013)
  • Tied First Prize, RMIT Business College, 3 Minute Research Presentation Competition (2013)
  • Best Journal Publication by an Academic (by School), School of Economics Finance and Marketing Awarded 2013. For: Dobele, A., Kopanidis, F. Gangemi, M., Thomas, S., (2012) At Risk Policy and Early Intervention Programs for Underperforming Students: Ensuring Success?, Journal of Education + Training. ERA Rank A*
  • Level A Journal Publication Award, School of Economics, Finance and Marketing, RMIT (2013)
  • First Prize, RMIT Business College, 3 Minute Research Presentation Competition (2012)
  • Level A* Journal Publication Award, School of Economics, Finance and Marketing, RMIT (2012)
  • Level A Journal Publication Award, School of Economics, Finance and Marketing, RMIT (2012)
  • Teaching Score Achievement, School of Economics, Finance and Marketing, RMIT (2009)
  • Level A Journal Publication Award, School of Economics, Finance and Marketing, RMIT (2009)
  • First External Research Grant, Faculty of Business and Law (2004)
  • First Refereed Journal Article, Faculty of Business and Law (2004)
  • Faculty of Business and Law, Dean's Teaching Award (2004)
  • Queensland University Technology, Dean's Award for Excellence (1999)